Many times plants are purchased because of their pretty or colorful blooms. Then a week later it is just another plant, lost in the sea of green. That is not the case with the native deciduous shrub Callicarpa americana aka Beautyberry.
In May and June the Beautyberry blooms, small sometimes inconspicuous, pink to lavender flowers (see above).
Then by August the flowers are replaced by stems of purplish drupes that last through winter depending on how hungry the fruit eating birds such as Cardinals, Mockingbirds, Catbirds and Thrashers are.
Great native plant book and sources: